Must Know Marketing Strategies For Your Small Business

The reason for doing any kind of advertising is to get the message out to your community of both the existing clients and potential customers. Proper small business marketing strategies are the backbone of any business and for you to register increased sales, you need to adapt proper strategies in your marketing campaign. This has always been the case for offline advertising such as television and radio ads, newspaper ads and direct marketing. Experience has shown that the approaches to on-line advertising are no different to those traditionally used for off-line advertising.

Small business owners often start advertising online before they try any advertising offline but the reality is that a combination of both can be especially effective. There are plenty of ways to advertise online and your main focus for all of them should be building your brand. Here are just three of the ways you can advertise online. Below are the basic approaches to successful small business marketing:

SEO Marketing

Having a website is an essential part of advertising online. It’s your hub. It’s where people can find you, and it’s where people can flock to give you money. One of the best ways for people to find your website is to have it ranking in search engines such as Google and Bing. Proper SEO (or Search Engine Optimization), as the term suggests, will enable search engines to find you easily when someone types in a search phrase that matches very closely with what your business website offers visitors. If done right, it can give you an endless amount of free traffic to your website.

PPC Advertising

SEO Marketing provides traffic that is often called organic because it does not cost you anything. However, if you want to get people onto your site quickly, especially while you’re waiting for your SEO to improve (It takes hard work!..but is totally worth it), then Pay-Per-Click (PPC) advertising is the fastest and easiest way to bring targeted traffic to your site. This includes things like AdWords, Facebook advertising and anywhere else where you pay a set amount of money for each visit that ends up on one of your web pages.

Email Marketing

You can create your own mailing list to keep in touch with all of your customers (and potential customers) by providing an opt-in box on your website. Email marketing is then a process by which you use a series of emails to your list with the aim of building a relationship with them, often by providing further free but valuable information. Research has shown that it can take a number of such contacts for you to build sufficient trust with those on your list that they then choose to buy from you. Email marketing is an effective and low-cost way to sell and should be a part of the on-line strategy for every business.


A new trend in small business marketing strategies involves online advertising. The advertising should be based on a user’s local area and demographic information. As a small business owner, you need to have something that makes you stand out from the crowd. Consistently, apply these tips in your marketing strategy and the results will be rewarding.

What It Takes To Run A Successful Business

Run a successful business

Everyone has recognized the benefits of starting a business. The advantage of time flexibility and control over your destiny is a major draw. Creating your own business can take some planning, though.

So you thought that being your boss is easy? You have an excellent idea, put in the capital you can afford, get a few knowledgeable people, then go full speed ahead to the bank? Not quite. Running a business – much more a successful one – takes time and effort, skill and patience. So how do you do it? There are no fail-proof pointers, but there are a few tips you can use.

What do you want to achieve? It would be pointless to start a journey without knowing where you want to go. Same with a business. Do you want to work in your own time? Do you require to make control of your talents? Or do you want to make lots of money? Knowing and defining what you want gives you a sense of purpose – a direction as to how to run your business.

Identify your market and your competition. Sometimes, you plunge head-on into a business without knowing who your competitors are, and what they’re doing to get an edge over your business. Research, then think of a response Better yet, formulate ways of counter-attacking your competitions’ tactics. Also, another good technique is asking your target market about what they want and wish to get from a product or service – instead of you whacking your brains out to think of ways to please your potential clients.

Review and then re-work. A lot of businesses fail because owners don’t take the time to review and see if their businesses are doing well. If it isn’t, then identify the areas where improvement or reworking is necessary – then start acting. Complacency and overconfidence are some of the evils of running a business.

Get help.

Whoever said that one sole person is capable of running a big booming business must be in denial. You cannot expect to cover all the bases if you are the lone employee in your company. You cannot be a jack of all trades – an accountant, bookkeeper, auditor, messenger, publicity person – and be thorough at the same time. Seek for help from the experts. You don’t need to hire the hotshots, but you need people to help you make time to attend actually to run the company.

Learn to distinguish company time from personal time. To be happy at work, your personal life must be happy, too. Attend to the needs of your family. Go out occasionally with friends. Who knows, they may turn out to be your best customers, or they may be able to refer you to their friends, as well. Don’t discount the power of socialization – it will help you to make more sound decisions in your business.

Lastly, believe in yourself. If you have a defeatist attitude, do you think your business will do well? Believe that you can do it… because with a positive attitude, problems and challenges are easier to solve, and success and fulfillment are easier to achieve.

Combining Leadership And Management In Business

Leadership and managerial qualities are both crucial ingredients in running a business. A leader and a manager are two different individuals, but the difference between them is never obvious. In a small business setup with you as a solo entrepreneur, you’re not considered a leader, but you are a manager. You become both a leader and a manager once you start leading people.
Leadership often overlaps management in meaning.

By definition, management is the process of getting people together to properly utilize available resources to achieve desired business goals and objectives. Leadership, on the other hand, means using one’s influence to enlist the support of others to accomplish a common goal. So there’s a very thin line dividing one from the other. But it’s accepted that leading is one of the basic functions of management.

Leadership is important to business management.
Managing a small business is perhaps the simplest form of entrepreneurship, especially when there are no hires to manage and to lead. But you mustn’t wait until you have people under you before you start combining leadership and management. In fact, it’s even impossible to become a good manager without being a good leader. Business management transcends to business leadership. Your ultimate goal should be to become a business leader you are a leader among your employees, and you are a leader among your competitors. If that were so, then be ready to assume leadership at the earliest stage of your entrepreneurial experience. Be ready to make things happen and to make critical decisions. It takes boldness to make urgent decisions, but it takes wisdom to make smart decisions.

Employees need a manager with effective leadership.

To manage others, you need to manage yourself first. Good leaders are like that they teach by example. You’d be more credible with managing and leading others if you’ve been there and done that. Leadership by example, however, should not be equated with spoon-feeding. Give plenty of room for your employees to discover their skills and strengths. Train them the first few times, and then let them be. This is a good way of knowing who the best hire is and who’s good to fire.

Be conscious about time and timing. Manage your time and that of your employees. Often delays translate to opportunity losses, but remember that some things can definitely wait. The key here is to make priorities; see which ones need immediate attention. If it isn’t the right time, don’t force it. Leadership may be about being aggressive and enthusiastic, but it’s never about being careless. Remember that management is about proper use of resources, so think before you act. Even if you only have a minute, do think.

As an efficient manager, it always good to know how to assess, train, discipline, motivate, direct, and appreciate your employees. But see, these things have something to do with leading people. You can’t get everyone to work for the cause of the business unless you lead and manage them well. Leadership can’t be contained in a box when business matters are at stake, particularly if there are already other people within the organization.


I find that here at MarvelousWeb, we do all we can to bring more leads to our clients but it is up to them to close the deal. There are certain aspects of the process we don’t control. That is why we have this. We want to teach the most effective strategies that lead to a more successful business outside of design and marketing. Stay tuned for more. 

6 Steps To Finding Your Ideal Customer

Everybody is in the business of customer satisfaction somehow. The most significant movement of any entrepreneur is to apparently recognize the ideal best customers for your product or service, and after that concentration, all marketing, promoting and deals endeavors on this particular sort of customer.

Here are a 6 Steps to Finding Your Ideal Customer:

1. Define your product or service from the customer’s perspective. What does your product accomplish for your ideal customer? What issues does your product explain for your customer? What requirements of your customer does your product fulfill? How does your product enhance your customer’s life or work?

2. Define the ideal customer for what you offer. What is his or her age, training, occupation or business? What is his or her wage or financial circumstance? What is his or her circumstance today in life or work?

3. Decide the particular benefits your customer is looking for in buying your product. Of the considerable number of advantages you offer, which are the most vital to your ideal customer? What are the most squeezing needs that your product or service fulfill? Why should your customer buy from you instead of from another person?

4. Decide the location of your right customer. Where is your customer found geographically? Which place does your customer stay or work? Where is your client when he or she buys your product or service?

5. Decide precisely when your ideal customer buys your product or service. What needs to occur in the life or place of work of your client for him to purchase your product? What season of the year, period, month or week does your customer buy?

6. Decide your customer’s purchasing strategy. How does your client buy your product or service? How has your customer purchased comparable goods or services before? What is your client’s buying strategy? How does your customer approach settling on a purchase choice for your product?

Your capacity to naturally define and decide the absolute best customer for your product or service will determine your success in business. How might you discover perfect customers for your product? How might you make new customers for your product? Define your extraordinary offering proposition and convey this critical advantage in each client contact.

If you really need to get inside your purchasers’ heads, customer interviews are a viable apparatus. Pick a couple of your present customers and set up a time to talk. Ask the correct questions, and you’ll realize what they adore about you, what they don’t care for about you, and additionally what propelled them to pick you over your competitors. That information straight from the steed’s mouth is priceless.

Tragically, numerous businesses wrongly put constantly and look into it, and afterward simply giving that information a chance to stay there unused. If your goal is to target those particular customers with a specific end goal to keep enhancing your business; you have to dependably keep the information you assembled at the highest point of mind. It should impact each move and decision you make.

Regardless of who the customer is, consider where they are in the purchasing cycle. It is safe to say that they are only investigating or is it time for them to settle on a decision? Recognizing your optimal customer requires a forthright time duty, however, will pay off over the long haul.

The more you think about the perfect client, the better you can tailor your attempt to sell something. Special reward: Unless your business is quickly developing or transforming, it won’t be important to search out the profile of the perfect customer again soon. It’s time to move on searching out your optimal customer. Envision what number of more gives you could close if each you addressed were intensely inspired by your item.


I find that here at MarvelousWeb Media, we do all we can to bring more leads to our clients but it is up to them to close the deal. There are certain aspects of the process we cannot control. That is why we have this blog here. We want to teach the most effective strategies that lead to a more successful business outside of design and marketing for small businesses. Stay tuned for more.