Top 10 Things To Avoid With Your New Business Website

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Creating a new business website is an exciting yet challenging task. Your website often gives potential customers the first impression of your business. It needs to be engaging, informative, and user-friendly to attract and keep visitors.

However, many new websites make common mistakes that can turn away visitors and hurt search engine rankings. Issues like slow loading times, poor navigation, and ignoring mobile users can make your website less effective and hurt your business in the long run.

To help you succeed, we will cover the top 10 things you should avoid when designing your new website. By steering clear of these pitfalls, you can build a website that stands out and meets the needs of your audience.

Neglecting Mobile Optimization

Making sure your website works well on mobile devices is crucial. Many people use their phones to browse the internet. If your website looks bad or is hard to use on a phone, visitors may leave and not come back. They will not spend time on pages where they have to zoom in and out or scroll sideways. This can cost you potential customers and sales.

For a mobile-friendly design, keep these tips in mind:

1. Responsive Design: Your website should adjust its layout based on the device being used. This makes sure that your site looks good on both small phones and large tablets.

2. Easy Navigation: Menus and buttons should be easy to click on smaller screens. A sticky navigation bar can help users find their way around.

3. Font Size and Spacing: Use large font sizes and enough spacing between text and buttons. This makes reading easier and clicking more accurate.

By focusing on these techniques, you can ensure that mobile users have a good experience on your website.

Slow Loading Times

A slow website can frustrate users and make them leave before the page even loads. Fast loading times are important for keeping visitors on your site and improving your search engine rankings. Slow performance can hurt your business by driving potential customers away.

Common causes of slow website performance include:

1. Large Image Files: Big images can take a long time to load.

2. Too Many Plugins: Each plugin can add to your loading time.

3. Complex Code: Unnecessary or complicated code can slow down your site.

Here are some tips to speed up your website:

1. Optimize Images: Compress your images without losing quality. Smaller image files load faster.

2. Use a Content Delivery Network (CDN): A CDN can distribute your content across multiple servers worldwide. This reduces loading times for visitors who are far from your server.

3. Minify Code: Simplify your HTML, CSS, and JavaScript files. Removing unnecessary code speeds up your site.

By addressing these factors, your website will load faster, keeping visitors happy and improving your chances of being found on search engines.

Poor Navigation Structure

Poor navigation can confuse visitors and make them leave your site quickly. Clear navigation helps users find what they are looking for without getting frustrated. A good navigation structure keeps people on your site and encourages them to explore more.

Here are some drawbacks of poor navigation:

1. User Frustration: When users can’t find what they need, they are likely to leave.

2. High Bounce Rate: Confusing menus and links can cause visitors to exit your site immediately.

3. Missed Opportunities: Visitors may miss important information or offers if they can’t navigate to the right pages.

To improve site navigation, consider these strategies:

1. Simplify Menus: Keep your menu options simple and relevant. Don’t overload your visitors with too many choices.

2. Use Descriptive Labels: Make sure your menu labels are clear and match the content they link to.

3. Include a Search Bar: A search function helps users find specific information quickly.

4. Breadcrumbs: Use breadcrumb navigation to show users where they are on the site and how to get back to previous pages.

By implementing these strategies, you provide a better user experience and keep visitors engaged longer.

Ignoring SEO Best Practices

Ignoring SEO can make your website invisible to search engines, reducing the number of visitors you get. Good SEO practices help your site rank higher in search results, making it easier for people to find you.

The importance of SEO includes:

1. Increased Visibility: Higher rankings mean more people can find your website.

2. More Traffic: Optimized content attracts more visitors.

3. Better User Experience: Good SEO often aligns with better practices for user experience.

Here are some actionable SEO tips:

1. Use Relevant Keywords: Identify and use keywords that your audience might search for. Place them naturally in your content.

2. Optimize Meta Tags: Use compelling meta titles and descriptions to improve click-through rates from search engines.

3. Quality Content: Create informative, high-quality content. Search engines favor valuable and original content.

4. Internal Linking: Link to other pages within your site to keep visitors engaged and help search engines understand your site structure.

By focusing on SEO best practices, you make your site easier for both people and search engines to understand, leading to higher rankings and more traffic.

Conclusion

Creating a successful business website involves avoiding common pitfalls. Ensuring mobile optimization keeps visitors happy across different devices. Speeding up your site will help retain visitors and boost your rankings. Clear navigation makes it easy for users to find their way around, while good SEO practices are crucial for drawing in new visitors.

These elements combine to create a website that meets the needs of your audience and helps your business grow. From fast load times to clear menus and optimized content, each part plays an essential role in your site’s success. Avoiding these common mistakes can lead to more visitors, more engagement, and more growth for your business.

Need help fine-tuning your website? MarvelousWeb Media specializes in creating optimized, user-friendly websites tailored to your business needs in Cleveland. Get in touch with us today to learn more about our website development in Cleveland and elevate your online presence!

We'd be happy to hear from you!

Picture of Hannah Fitzgerald
Hannah Fitzgerald

Hannah Fitzgerald is the owner MarvelousWeb Media LLC and an avid software developer, web designer, and online consultant-- the whole trio! She helps business owners take the right steps online to reap tremendous results through great design, time-saving development, and remarkable marketing.

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